On 1 February 2017, the global brand valuation and strategy consulting firm Brand Finance published the global brand rankings for the top 500 bank brands for 2017. Three Vietnamese commercial banks are in the list. According to the result, BIDV is the most valuable bank brand in Vietnam, ranks 26th in ASEAN and 401st globally, climbs 12 places on the Top 500 Banking Brand Rankings from 2016.

 

​BIDV had a strong and positive brand value growth of 17%. BIDV’s brand value grew by USD37 million, reaching USD255 million.

Among the top 500 global banking brands of 2017, the Industrial and Commercial Bank of China (ICBC) displaced Wells Fargo to become the world’s most valuable bank brand. Globally, for the very first time, the combined brand value of China’s lenders has surpassed that of the United States.

Brand Finance is headquartered in London, UK, with offices in over 35 countries. Every year Brand Finance values the brands of thousands of the world’s biggest companies. The results of this analysis are then ranked, with the world’s 500 most valuable banking brands featured in the Brand Finance Banking 500. These are the world’s only ISO compliant brand values based rakings. The “Top 500 Global Banking Brands” ranking is published by Brand Finance annually in the Banker Magazine in February. The Brand Finance’s reports are appreciated and widely used by large organizations, enterprises and media agencies.

The independent and objective result published by the world’s leading brand valuation and strategy consultancy proves BIDV’s efforts in deeply integrating in the international market that helps bolster the bank’s position in the global economic integration process.

For more information, please contact:

Bank for Investment and Development of Vietnam JSC

Branding and Public Relations

Tel: +84.4. 22205544; Fax: +84.4. 22200399

 

Top ASEAN Brand Rankings