BIDV officially launched its Private Banking Center Branch on the 2nd floor of Saigon Plaza at 24 Le Thanh Ton street, Ben Nghe Ward, District 1, Ho Chi Minh City.

This expansion of its ultra-highnet-worth (UHNW) customer service network further reinforces BIDV's position as the best private banking service provider in Vietnam. The milestone marks a significant step in BIDV’s private customer service strategy, offering an elite experience and optimal wealth management solutions focused on sustainable development.

Expanding Vietnam’s private banking landscape

With a deep understanding of both individual and corporate clients, BIDV pioneered the establishment of its first Private Banking Center in October 2021 based at BIDV Tower, 194 Tran Quang Khai street, Hoan Kiem, Hanoi, becoming the first stateowned bank in Vietnam to launch and operate a dedicated private banking model. Following this success, BIDV has expanded its footprint by inaugurating a new branch in Ho Chi Minh City, further unlocking the potential of Vietnam’s growing UHNW market.

A luxurious, exclusive space for the elite

The Private Banking Center offers a seamless blend of natural elegance and cultural refinement, harmonizing tradition with modernity. A standout feature is its grand lobby, adorned with a radiant golden apricot blossom - a symbol of BIDV’s commitment to excellence, prosperity, and an ambitious vision for the future.

Unlike traditional banks, which typically provide priority service areas within their branches, BIDV’s Private Banking Center is a specialized model exclusively dedicated to serving ultra-high-net-worth clients. Designed with discretion and privacy in mind, the center offers private consulting rooms equipped with state-of-theart technology to optimize customer experience and cater to sophisticated financial needs.

A corner of BIDV Private Banking Center in Ho Chi Minh City

World-class private bankers delivering tailored wealth management solutions

Beyond an exquisite space, BIDV has built an internationally certified team of wealth managers. Each client is assigned a dedicated private banker - highly trained experts with prestigious certifications from leading global institutions, including WMI Singapore.

Clients will benefit from a full spectrum of wealth management solutions, spanning financial and investment advisory, estate planning, inheritance structuring, education and immigration consultancy, tax optimization, and real estate investment. With an unparalleled level of personalized service, BIDV ensures clients receive world-class financial solutions, both locally and internationally.

A gateway to exclusive experiences and global investment opportunities

Leveraging a strong network of domestic and international partners, the Private Banking Center will also host exclusive, invitation-only private events for elite clients. Notably, BIDV introduced the “Exclusive Wealth Circle” event in Ho Chi Minh City, marking a key milestone in its strategic partnership with Edmond de Rothschild Group - one of the world’s private banking and wealth management firms.

An expert of Edmond de Rothschild speaks at the Exclusive Wealth Circle event 

Through this collaboration, Vietnamese UHNW clients will gain access to bespoke Swiss banking and wealth management services, bridging the gap between Vietnam’s emerging wealth sector and global investment opportunities. These exclusive gatherings will foster a community of distinguished clients while providing insights into premier investment opportunities worldwide.

With robust financial strength, a highly skilled team, and strategic alliances with top-tier global institutions, BIDV’s Private Banking Center in Ho Chi Minh City is poised to redefine Vietnam’s private banking landscape – delivering international-standard private banking services in the heart of one of Asia’s most dynamic financial hubs.

Founded in 1957, BIDV is Vietnam’s longest-standing financial institution, leading the market in total assets. Over its 68-year history, BIDV has played a crucial role in funding the country’s most significant infrastructure projects. The bank is serving over 500,000 corporate clients, nearly 22 million individual customers, and maintains correspondent relationships with 2,300 financial institutions worldwide. Recognized as Vietnam’s Best Retail Bank for 10 consecutive years and “Best Private Bank in Vietnam” for two consecutive years by The Asian Banker, BIDV has set new standards for premium financial services. BIDV Private Banking is committed to providing elite clients with comprehensive investment and wealth management solutions, delivered by a team of top-tier private bankers.