BIDV officially launched the campaign “68 Years of BIDV: Pride with Vietnam - Connecting Millions of Journeys.” in celebration of its 68th anniversary. The campaign includes the debut of a special edition card suite and a series of customer promotions with a total incentive value exceeding VND 10 billion.

The launch event took place at Ben Thanh Metro Station (Ho Chi Minh City) - a symbol of Ho Chi Minh City’s dynamic growth and cultural richness. This location reflects BIDV’s continued commitment to sustainable development alongside the nation’s progress. The ceremony was attended by BIDV executives, representatives from Mastercard – BIDV’s strategic partner in card product development, officials from Ho Chi Minh City Metro and BIDV customers.

Representatives from BIDV, Mastercard and Metro kicked off the campaign and BIDV 68 card suite

Speaking at the launch event, Ms. Pham Phuong Lan, Deputy Head of BIDV Retail Banking Division, stated: “BIDV 68 card is not just a payment instrument - it embodies prosperity and symbolizes good fortune. Inspired by the image of the soaring Thang Long Dragon, the design reflects Vietnam’s dynamic development and national pride. With diverse, modern payment features, and a wealth of exclusive offers, BIDV 68 card enhances the experience of both residents and visitors as they explore the vibrant cultural identity of Ho Chi Minh City and Vietnam as a whole.”

68 years of BIDV: Pride with Vietnam – Connecting millions of journeys

After 68 years of development, BIDV has become Vietnam’s longest-established and largest commercial bank in terms of total assets. The campaign “68 Years of BIDV: “Pride with Vietnam - Connecting Millions of Journeys” is a chance for BIDV to express gratitude to customers and partners, while reaffirming its commitment to delivering modern financial solutions and enhancing customer experience. The program offers not only exceptional incentives but also a chance for customers to join BIDV on a journey of connection and sustainability to create long-lasting value for the future.

By registering and using BIDV’s financial services, such as cards, SmartBanking, account numbers of choice, and savings, customers will have the chance to receive valuable rewards, with total value worth over VND10 billion. These include: Unlimited free rides on Ben Thanh – Suoi Tien Metro line and Saigon River Water Bus, and free visits to Ho Chi Minh City Museum; free card issuance and annual fees; a refund of up to VND1 million; exclusive discount vouchers from popular brands like Highlands Coffee, Traveloka, and ShopeeFood, etc. In addition, customers can enjoy a range of special offers when registering and using BIDV SmartBanking, including: exclusive travel and booking deals priced at VND68,000 only; open account number of choice (with digits “68”) costing from only VND6,800; attractive gifts for counter transactions; join lucky draws to win exciting tours with total prizes valued at VND168 million...

BIDV 68 Card: Special edition - limited quantity

Special edition of BIDV 68 Card: Pride with Vietnam – Connecting Millions of Journeys

With a design that blends tradition and modernity, the BIDV 68 card embodies the spirit of national pride and aspiration. The initiative coincides with the 50th anniversary of the Liberation of the South and National Reunification, reinforcing BIDV’s role as a companion on Vietnam’s journey of growth and innovation. More than a payment tool, the BIDV 68 card serves as a “cultural passport,” enabling customers to explore the country’s diverse regions and heritage, beginning with the cosmopolitan heart of Ho Chi Minh City - an intersection of heritage, modernity, and multi-regional cultural identity. Holders of this limited edition card can also experience smart and dynamic lifestyle and values that go far beyond expectations.