Thương hiệu, Nguồn nhân lực và Văn hóa doanh nghiệp

Established on 26 April1957, BIDV is proud to be the
longest established financial institution with the most
valuable brand in Vietnam.

Top 1.000
World’s largest companies 2024 (Forbes)
Top 10
largest enterprises in ASEAN
2024. (Fortune)
Top 300
World’s largest banks (Brand Finance)

BIDV is the choice for and trusted
by economic organizations, businesses
and individuals in accessing financial
and banking services.

Name

BIDV's history is a continuous journey of an organization that always accompanies key tasks of the country.
The name of the bank itself, through 4 changes, speaks to the strategic goals and tasks of the bank that goes along with building the country through the ages.

Bank for Construction of Vietnam1957 - 1981
Bank for Investment and Construction of Vietnam1981 - 1989
Bank for Investment and Development
of Vietnam - BIDV 1989 - 1912
Joint Stock Commercial Bank for Investment
and Development of Vietnam - BIDV English name Bank for Investment and Development of Vietnam JSC From 01/05/2012

Abbreviated name

BIDV - the first letters in the Bank's English name.

Logo

The text “BIDV” is refined to look more gentle and graceful. Letter V
is stylized from the star wing, linking the text and symbol into
a unified, harmonized block.

BIDV’s new symbol is creatively combined between a star and an apricot blossom. The star at the heart of the logo is inspired by the Vietnamese National Flag, which is stylized with open and moving contours. The elements are creatively combined with a 23.5 degree angled star which is equal to the earth’s tilt, while conveying the image of a human moving forward, affirming the Bank’s new development pillars which are human resources and customers. This logo also represents the continuous movement of banking operations, the constant innovation in service quality, and the readiness for more robust transformation in the digital era and extensive international integration.
The star has 5 wings and the flower has 5 petals. This number in the Eastern philosophy is a beautiful number that represents fertility, strong vitality, and long-lasting harmony. Number 5 also symbolizes 5 continents - expressing the BIDV’s aspiration for international integration and brand position uplift as outlined in the Bank’s vision.

Brand color

Main color
C: 100 Y: 70

M: 50 K: 0

Complementary colors
C: 0 Y: 100

M: 20 K: 0

BIDV’s brand main color
is Emerald green, complemented by Apricot yellow
which is also the color of the star
on the Vietnamese national flag.

Emerald is one of the four
most precious and valuable gems,
crystallized over millions of years.
Green also symbolizes life,
longevity and aspiration
to build a Green Bank, demonstrating
BIDV’s commitment to sustainability.
Apricot yellow is also the color of sunrise,
creating a fresh, dynamic,
enthusiastic, simple
and modern appearance.
Yellow
is also the signature color that represents
banking and finance industry.

Slogan

Vững bước Tiên phong
Đồng hành Phát triển

The slogan affirms and conveys the message of inheritance and continuation of BIDV’s mission in serving the nation since its establishment; affirming the pioneering position of the longest-established bank in Vietnam. With robust financial capability and solid foundations, BIDV undertakes to accompany, put customers at the center, and take customers as an important pillar in the Bank’s development strategy with the mission of bringing the best conveniences and interests, facilitating sustainable development to bring practical and long-term values to each individual, organization and community.

Internally: “Moving forward, growing together” is a message that expresses BIDV’s desire to continue to inspire, maintain close engagement among staff, between leaders and employees, between units in a function or between branches and units within the system. BIDV is a unified group, working together and joining hands for the growth and success of each individual and each unit towards sustainable development of the whole team and the entire system.

Brand proposition

BIDV - Pioneer to create
sustainable
values

Brand personality

The intellectual companion

Brand development
strategy

Consistently manage and apply brand identity items throughout BIDV system, including: Logo and standards; office publications; communication publications; printed matters, cards; transaction space, workspace, ATM, STM, POS; uniforms; gifts, etc. Brand identity templates must ensure stability while capturing technology development trends.

Build and practice BIDV corporate culture; diversify internal communication activities, link the image of BIDV people to BIDV’s brand proposition and core values. Carry out communication, advertising, social welfare, product and service introduction activities consistently towards BIDV brand’s positioning, values and fundamental elements.

Develop and consistently apply the brand structure with banking products and services: Product and service names (in full/abbreviaion) should rest within the description element, next to/below BIDV’s logo. Develop slogans tailored to each specific product or service.

Build and apply a unified structure between the “parent”/group brand and the “subsidiary”/member unit brands expressed through the brand identity elements. Determine the principles for applying brand identity elements based on the scale, ownership ratio, scope of operations, and current status of the member units.

Brand handbook

This is the official handbook providing
for BIDV brand awareness criteria
in business activities, marketing,
advertisement and social welfare activities.
To ensure the consistency of BIDV
brand identity, partners providing advertisement,
marketing and brand consulting services
should comply with the provisions on
brand identity setforth in the “BIDV Brand Handbook”.

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Workforce size

29,997 employees

Up to 31/12/2023

92,9%

Staff with a university degree or higher

36,5

Average age

BIDV’s workforce is steadily expanding, solidifying its position as one of the leading employers by staff size in Vietnam’s commercial banking sector. This enables the bank to effectively allocate labor resources to support business expansion.

Between 2020 and 2022, BIDV’s employees consistently exceeded industry standards in both professional quality and expertise, showing marked improvement each year. The workforce is highly trained, holds relevant formal qualifications, and regularly undergoes professional development to meet the evolving demands of the banking industry.

The labor structure is well-regulated, with an increased proportion of direct sales staff to better support business expansion.

2021-2025 Objectives

Industry 4.0 workforce

tech-savvy talents

Top 5 commercial banks

In labor productivity

Top 5 best companies

to work for in Vietnam

BIDV has cemented its position
as the leading bank in Vietnam throughout
67 years of establishment and development.
And behind that are the cultural values imbued with
BIDV’s identity that have been cultivated and fostered over generations

BIDV has cemented its position
as the leading bank in Vietnam throughout
66 years of establishment and development.
And behind that are the cultural values imbued with
BIDV’s identity that have been cultivated and fostered over generations

Intelligence

Read and learn something new every day.
Constantly strive to create better values.
Share and cooperate to enhance power.

Belief

Be dedicated and responsible in all activities.
Keep promise, walk the walk.
Be humane and appreciate good things.

Integrity

Respect the law and the right.
Be transparent and comply with ethical standards.
Be honest and serious with yourself and others.

Detail orientation

Do the smallest things right.
Be dedicated, thoughtful in conversation and behavior.
Attend to detail and see through. Do not be half-hearted.

Vitality

Be dedicated to a civilized and prosperous society.
Strive for a professional and modern BIDV.
Create positive energy for everyone.

The Culture Handbook serves as a guidance
for all BIDV employees to understand, promote,
and foster the cultural values, follow standards
and rules, thereby fostering the BIDV Corporate Culture.
This is also BIDV’s commitment so customers
and communities can monitor, evaluate
and hold BIDV people to maintain the code
of conduct and proper behaviors in their daily activities.

BIDV Culture Handbook