In Hanoi, on 08/01/2014 – Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) officially announced the selection of Ogilvy & Mather Vietnam Co., Ltd (Ogilvy&Mather Vietnam), a company under the world’s leading communication group WPP as BIDV Brand development Strategy establishment consultancy partner to 2020 . This announcement was made during the Signing Ceremony held in Hanoi, with the participation of Mr. Tran Bac Ha, Chairman of the Board of Directors of BIDV and Mr. Alex Clegg, General Director of Ogilvy & Mather Vietnam.

In 2013, BIDV officially became a mass company and entered into a new stage of development demanding the synchronous development with large scale, broadening to the International reach. In BIDV restructuring plan in the period 2013 - 2015, the Board of Directors of BIDV clearly defined the objectives, orientations and solutions related to the brand development. To implement the above objective, BIDV demands to have a professional brand strategic consultancy partner with global operation scale and reputation, experience in the field of finance and banking together to establish the brand development strategy in the effective service for business operation in the new period, an important foundation to create a solid basis for the development of scale, efficiency and long-term of BIDV.

With vast experience in brand management and marketing consulting for over 65 years of operation in the world and 20 years of operation in Vietnam with the system of network companies that are capable of providing various services. In the process of cooperation with the world’s leading banks and financial companies, for many consecutive years, Ogilvy & Mather is awarded a lot of large awards in the field of communication, advertising and brand. Ogilvy & Mather Vietnam has all key factors including reputation, network, knowledge and experience to accompany with BIDV for success of the project.

For this project, BIDV will review and evaluate overall the current status of brand image, communication, advertising and brand; establish, standardize BIDV brand image identification and system of brand values; determine the principles with strategic orientation to develop BIDV brand architecture model in accordance with the operation model and business strategy; determine the professional, methodical and effective management methods; At the same time, establish BIDV brand, product and service marketing and communication strategy to 2020…

Mr. Tran Bac Ha, Chairman of the Board of Directors of BIDV spoke at the Signing Ceremony: “According to the latest review by Moody's in 2013, BIDV is the Commercial Bank with the second largest scale of total assets, and wide operation network, leading payment system in Vietnam. With the great importance and influence in the banking industry, BIDV brand is a valuable asset that needs to have overall and long-term development strategy. BIDV believes in the rich international experience of Ogilvy & Mather that will help create a comprehensive and sustainable progress for the brand, directly support the restructuring process, make BIDV become the powerful join stock commercial bank in the region” 

Mr. Alex Clegg, General Director of Ogilvy & Mather - Project Manager shared: “Ogilvy has outstanding strength of the brand strategy consultancy to the banking and finance industry. We are honored to be selected as a partner of BIDV. There are numerous opportunities to promote the development of the banking industry in Vietnam in the direction of modernization to meet international standards and in accordance with the current state of diversification inside the country. The cooperation between BIDV and Ogilvy & Mather is an ideal foundation to promote this process. We share the determination and efforts of BIDV in its role as the backbone bank of Vietnam leading in professionalizing the overall brand management and development, on both strategy and brand image identifier.”

Started immediately after the Signing Ceremony, BIDV Brand development Strategy establishment Consultancy Project to 2020 will be completed in 2014. This is one of the key points in the plan 2014 of BIDV.

Information ofBIDV

BIDV is a leading financial institution in Vietnam, was established in 1957, operates in the fields of banking, securities, insurance and financial investment. With more than 18,000 employees who are the well-trained, experienced consultant, financial experts, BIDV is trusted by millions of domestic and foreign individual customers and organizations to use services and is the reliable choice of large financial institutions like World Bank, ADB, JBIC , NIB ... Besides, BIDV has commercial representatives in the countries such as Laos, Cambodia, Myanmar, Czech , ... and the joint ventures with foreign countries: VID-Public Joint Venture (Malaysia partner); Lao - Viet Bank (Laos partners); Vietnam – Russia Joint Venture Bank (Russian Federation partner); BIDV Tower Joint Venture Company (Singapore partner), BIDV - Vietnam Partners Investment Management Joint Venture Company (U.S. partner) ... BIDV was known and recorded by the local and international communities as one of the leading brands of Vietnam and is the only Commercial Bank in Vietnam holds first place in Vietnam ICT Index during the past 6 years, with the modern preeminent IT system. In 2013, BIDV was given award “Vietnam Domestic Cash Management Bank of the Year 2013” by Asian Banking and Finance Magazine and Asian Money Magazine, and received three consecutive 'Top 10 most well-known trademarks in Vietnam” (2011, 2012, 2013) held by Vietnam Intellectual Property Association.

Information of Ogilvy & Mather and WPP (Wire and Plastic Products)

Ogilvy & Mather is a reputable international communication company with global network under WPP (UK). Established in 1948, headquartered in New York, USA, currently Ogilvy & Mather has 450 offices in 120 countries with approximately 18,000 employees. Ogilvy has been present in Vietnam since 1994 with a system of companies in the network that are capable of providing various services in all areas of management consultancy, brand communication marketing including: T&A Ogilvy (Strategic consultancy), Ogilvy & Mather Advertising (Advertising), Ogilvy One, Ogilvy PR (Public relations) , Ogilvy Action (Event), RedWork (Design) . Typical customers of Ogilvy & Mather in the field of finance and banking: Allianz Group (Germany), Singapore Exchange (Singapore), Maybank (Malaysia), DBS (Singapore), Credit Suisse (Switzerland), Standard Chartered (UK), Prudential (USA) and VP Bank, HD Bank , Indovina Bank in Vietnam. In 2013, Ogilvy & Mather received many prestigious awards such as Cannes Lions 2012/2013, Effie Awards 2012/2013... For more information, please visit www.ogilvy.com.

WPP is a world's leading communication, marketing group, including many leading companies operating in the fields of advertising; communication investment management, consultancy and providing information; public relations and community activities; brand and brand identification; communication in the field of healthcare; direct marketing, digital marketing, promotional services and relation promotion; communication services at request … At present, WPP has more than 1,350,000 employees working in over 2,400 offices in 107 countries. The companies of WPP are collaborating with over 340 companies in the Fortune Global 500 group, more than half of the companies listed on the NASDAQ 100 and over 30 companies in the Fortune e-50 group. WPP’s shares are listed on the London Stock Exchange and NASDAQ Stock Exchanges of New York (with stock code WPPGY). For more information, please visit www.wpp.com.