Customer-centric digital transformation

Publish date
12/08/2020

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On 12 August 2020, BIDV held a kickoff ceremony themed “BIDV Digi Up – Change to lead”. This is a bold step of BIDV endeavoring to digitally transform its banking business to better serve customers.

Mr. Le Ngoc Lam - Senior Executive Vice President in charge of the Board of Management – stressed: “Digital transformation at BIDV does not stop at digitization but beyond that, focuses on customer experience. Putting itself customer's shoes, BIDV could understand the needs of customers to provide superior digital experiences in customer journey. Customer is the focus of BIDV’s digital transformation resolution.”

BIDV is having many potential to implement digital transformation with 50% of its individual customers are of 35 years old and under. With its great advantages in customer base and fintech network, BIDV is aiming for 80% of the bank’s customers having access and using BIDV e-banking products by 2025.

BIDV management and 189 branches signed an e-agreement toward a successful implementation of digital transformation campaign

Coming up after the main event, BIDV held a talkshow “Engage customers with BIDV ecosystem and digital platforms”. The guest speakers including representatives of the Payment Department of the State Bank of Vietnam, BIDV management, Ernst & Young and VNPAY delivered and exchanged solutions for BIDV to build a ecosystem of consumer finance and payment facilities for customers.

Along with the ceremony, BIDV set up a digital technology experience area with vivid visual interaction, including: virtual reality (VR) viewing projects in BIDV Home app; Demo transaction on smart POS device (SmartPOS); Online business loans; Shopping and making payment with QR Pay on BIDV SmartBanking,...

For further information, please contact:

Bank for Investment and Development of Vietnam JSC

Tel: (+84) 24.22205544 - Hotline: 19009247

Website: www.bidv.com.vn

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