According to the Top 50 most valuable Vietnamese brands named by Brand Finance and Mibrand Vietnam on 24 September, BIDV ranks 1st place by Brand Strength Index (BSI), entering the list of Top 10 most valued brands in Vietnam for two years in a row.

Impressive brand growth

Brand Finance – the world's leading independent branded business valuation and strategy consultancy – used Brand Strength Index (BSI) to evaluate a brand’s competitiveness and advise on risks and potentials for a successful branding development.

In 2019, BIDV has made an impressive climb on the brand ranking table, rising from the 5th place in 2018 to the 1st in 2019 by BSI. During period 2016-2019, BIDV’s brand strength rating has increased from A (in 2016) to AAA- (in 2019), being the only Vietnamese brand to be ranked AAA-. In 2019, with BSI score jumping by 22% compared to 2018, from 66 to 80 (out of 100), BIDV is the most improved brand in term of brand rating.

Brand Finance’s evaluation report affirmed the prestige of the brand and the trust of the public and customers. This report is also consistent with the relentless efforts of BIDV in diversifying and improving product’s quality, applying advanced IT solutions to business operations and governance.

Increasing brand value

According to Brand Finance, BIDV brand is valued at VND450 million in 2018, up VND146 million compared to 2018, which helps the bank to be included in the list of Top 10 most valued brands in Vietnam for two years in a row, increasing one step on the list. Thus, after only 3 years from 2016-2019, BIDV's brand value has grown more than doubled (from USD218 million to USD450 million).

Earlier, under the announcement of Brand Finance Banking 500 2019, BIDV’s ranking increased by 44 steps compared to 2018, placed at 307 out of Top 500 most valued global banking brand.

By the end of Q2-2019, BIDV has been the largest lender in Vietnam with total assets hitting over VND1,4 quadrillion. The bank has been promoting the application of advanced IT solutions to business operations and governance. Being honored by Brand Finance as a strong brand in Top 10 most valued brands in Vietnam is a solid premise for BIDV to continue developing its brand value in the future.