Starting its new journey, BIDV Securities Joint Stock Company (BSC) has officially launched its new brand identity with a youthful and dynamic logo while still fostering its core values.

BSC, the abbreviated name of the company, also stands for Belief, Synergy and Creativity, which make up its core values and will officially become BSC’s brand identity in the next pathway.

BSC’s new logo is highlighted by the image of an “eagle” spreading its wings to the sky, showing the confidence to reach new height. Its main colors consist of Blue, Yellow and Emerald Green. The blended color strip represents the inheritance, starting with Blue (traditional colors of BIDV, BSC) then Yellow and Emerald Green which are integrated in the new brand identity of BIDV and BSC’s strategic partner - Hana Securities, carrying the message “Tradition - Innovation - Pioneering”.

The cooperation between BSC and Hana Securities is not only a combination of BSC’s fundamental values with Hana Securities’ strong financial capacity and advanced technology but also the spread of cultural values and knowledge between Vietnam and the Republic of Korea. BSC believes that the “eagle wings” have been synergized to spread their wings over the “blue sky”, contributing knowledge and financial prosperity to the domestic and international stock markets, creating sustainable values for the community and society.

Mr. Nguyen Duy Vien, CEO of BSC said:

“The new brand identity is formed from the core values that have been distilled and built up over the past 23 years and are also the goal, motto and commitment of BSC in the new development stage. These are Belief, Synergy, and Creativity”.

Mr. Ngo Van Dung, Member of the Board of Directors of BIDV, Chairman of the Board of Directors of BSC affirmed:

“Entering the digital era, along with the dynamic rhythm of the market and the advanced digital platform from Hana Securities, BSC will develop and implement a breakthrough strategy towards becoming a leading digital securities company in Vietnam, bringing new experience to customers and partners through each transaction, thereby enhancing prosperity of customers and partners, contributing to promoting the development of Vietnam’s stock market.”

Established on 18 November 1999, BSC was one of the first two securities companies in Vietnam’s stock market. Over 23 years of development, the company has always maintained its confidence in the journey to pursue its mission and implement its business strategy to bring financial prosperity to BSC’s customers, partners, shareholders, thereby promoting the sustainable development of Vietnam’s stock market and the community. BSC aims to become an advanced digital securities company and is ready to become the first investment bank in Vietnam.