With the topic “Conquering customers with the art of storytelling”, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) has coordinated with the Asian Development Bank (ADB) to organize the training program to enhance capacity for small and medium-sized enterprises (SMEs) through equipping with skills and key ways to build their branding and sales effectively.

As of 10 May 2024 in Ho Chi Minh city, the training program was held with the training contents delivered by the local leading training expert from MVV Education Joint Stock Company (MVV). This program is under the framework of the ADB-funded Project on Mainstreaming Small and Medium-Sized Enterprise which has been implemented by BIDV with its main objectives to enhance efficiency in serving SMEs, including WSMEs.

In such this course, the training expert shared how to apply the power of storytelling into development of branding and sales of businesses. The trainees were accordingly guided on how to share and develop their own stories as in the storyboard, storytelling steps, and "sticky" factors, creating attraction from storytelling. Especially, the key ways of storytelling to help staffs of SMEs to conquer customers through sharing and spreading their own stories on their own business, products and services and sales skills to reach customers. One of the most interesting contents is the practical training part to help SMEs to conquer customers through the power of storytelling under guidance of the training expert.

The representative of BIDV’s Corporate Banking Department  shared information in the training program 

Also in the training program, the representative of BIDV's Corporate Banking Department provided lots of useful information about banking products, services and solutions to actively support businesses in the process of business development, branding and sales. Being as one of the best SME banks in Vietnam, for many consecutive years, BIDV has continuously provided a comprehensive solution system for SMEs, surpassing the framework of traditional banking services, bringing a lot of added value to customers and creating its own difference in the market.

Mr. Nguyen Thanh Sown, Chairman of MVV Group – training expert delivered the training contents with trainees  

Notably, BIDV has make its endless efforts to release the first SMEasy digital platform (https://smeasy.bidv.com.vn) in Vietnam, exclusively for SMEs. This platform owns its outstanding features, friendly interface, optimized for each user, helping SMEs to access products and banking services in the most efficient way. The program also supports SMEs to access digital transformation solutions, connection and expansion of business activities, supporting tools, business administration manuals, communicating products and services of enterprises, especially online training courses on SME Academy. In addition, BIDV also implemented many digital transformation solutions, conducted seminars to improve financial access, organized a series of capacity building programs for SMEs, etc.

Being one of the pioneering banks, BIDV has actively implemented the SMEs supporting programs as given the priority of the Government and the State Bank. With the motto “pioneering and developing together”, BIDV is always a reliable and sustainable companion of SMEs.