BIDV was recently honoured to become one of five companies operating in the field of banking, finance and insurance to receive the Vietnam Value award for the fifth consecutive year.

​The award acknowledges BIDV’s consistent efforts in its business operations, reaffirming the bank’s prestige, branding and position in the financial and banking market. Receiving the award gives the bank motivation to continue its efforts in improving the quality of its products and services, strengthening competitiveness and striving to build a high profile Vietnamese bank brand in the region and the world.

The National Branding Programme, also known as “Vietnam Value”, is an initiative from the Government of Vietnam aiming to promote the country’s image through well-branded Vietnamese products and services. The programme aims to support Vietnamese export products under the Vietnam brand to increase their competitiveness in global markets. The national brand mark 'Vietnam Value’ is granted to selected products and services that meet national branding requirements. Companies having their products and services approved to participate in the programme must pursue the three core values that the country is targeting in facilitating international integration. In 2016, 88 enterprises coming from all sectors won the Vietnam value awards.

Over the past 13 years, the programme has helped raise awareness of the significance of strengthening capacity, and promoting and protecting Vietnamese product brand names locally and abroad.