Singapore, March 17, 2016 – BIDV received the highly commended award for Excellence in Social Media – Customer Relations & Brand Engagement by Retail Banker International (RBI).

​This award category is RBI’s annual prize in the range of marketing and communication for retail banks that successfully applies social media in order to boost the engagement, escalate the connection between customers and brand as well as upsurge brand’s social marketing campaigns and activities. Along with BIDV, other two well-known banks in Asia which are CTBC (Taiwan) and DBS (Singapore) also won this award category.

Though BIDV SMCC has only been operating for less than a year, our activities and achievements have been widely recognized by numbers of renowned international organizations. After the first success of winning Best Social Media Team award last September from CMO Asia, this second prestigious award confirmed the very lucid vision of BIDV leaders through using Social Media as one of the official channels to actively listen to customers and constantly improve a strong cohesion between customers and the bank’s brand.