Spending a large fortune in exchange of a masterpiece appeared as a trend long time ago globally and has become popular in Vietnam. The art market is vibrant, colorful and still seems to be a playground for art lovers and super-rich people. To help private banking customers realize their dream of becoming a professional collector, on 23 February 2023, in Hanoi, BIDV Private Banking Center held the event “Creating an Artistic Legacy”.

This is the first event in the Private Club’s series - a lifestyle-enhancing series of events organized by BIDV exclusively for “super-rich” customers in Vietnam. The honored guests enjoyed the afternoon full of unique art experience with artworks selected from million-dollar collections of paintings and sculptures by famous Vietnamese painters such as Bui Xuan Phai, Vu Cao Dam, Ta Ty, etc.

Art pieces displayed at the event

Guest speaker shared how to build an art collection

MC Duc Bao and honored guests at the event

Here, the guests were really immersed in the world of art. Especially, guests were led through the experiences and in-depth knowledge of paintings by 3 speakers, including Phan Cam Thuong, a cultural researcher and a painter, Chairman of the Vietnam Fine Art Theory and Criticism Council, Van Vi, an art curator and Tran Ngoc Lam, an art collector. The speakers also shared how an art lover builds a real art collection.

Ms. Dung To - a successful businesswoman in the fashion industry had an interesting time with her knowledge of art collection from BIDV Private Club.

Through the stories shared by speakers and experts, the journey from loving, enjoying to becoming an art collector seems easier and more professional.

Not only are their personal assets, with their embedded cultural values, the collections also become a legacy for future generations – that’s how the global elites build their collections which conserve both cultural and commercial values, and contribute to preserve cultural achievements of mankind.

Private Club – A series of events exclusively for BIDV Private Club customers

In addition to providing a diverse product portfolio to meet financial transactions and specialized investments needs of HNWI customers, the unlimited non-financial services such as specialized events like Private Club have also opened a lifestyle-enhancing experience journey exclusively for BIDV Private Banking customers. With pioneering efforts, BIDV is gradually setting a new standard for private banking services in Vietnam.