At the event “Vietnam Card Day 2024 - Song Festival" on 5-6 October 2024 in Hanoi, BIDV and more than 20 banks, financial institutions and international card organizations participated to introduce modern payment products and services to consumers.

This is the third time this event has been held and has quickly become one of the largest card payment festivals in Vietnam, with the goal of promoting cashless payments in the Industry 4.0.

The event “Vietnam Card Day 2024” is not only an opportunity to introduce new technologies but also raises public awareness, especially the younger generation, about the benefits of card payments and cashless payments. This event, organized in the context of Vietnam's strong digital transformation, has helped increase people's understanding and familiarity with modern, safe and convenient payment methods. This not only benefits individual users but also contributes greatly to the development of the digital financial ecosystem, in line with the general development trend of the world. 

Delegates pay a visit to BIDV booth

BIDV, as the silver sponsor of the event, demonstrated a strong commitment to promoting cashless payments through the introduction of modern digital products and services. At BIDV's booth, customers, especially young students, had the opportunity to experience and explore BIDV Moneyverse card - a product specially designed for the young generation. This product offers many outstanding benefits such as unlimited points accumulation for all spending transactions, exclusive offers from major brands and free-of-charge domestic transactions, including waiver of card issuance fees, annual fees and withdrawal fees at BIDV ATMs.

In addition, BIDV also created a colorful “universe” experience space at the event, attracting many students. Young people not only participated in photo-taking activities at the BIDV booth and opened SmartBanking accounts for gifts, but also learned about modern payment utilities. The combination of digital experiences and attractive incentives helped BIDV create a strong impression, while spreading the message about the benefits of using bank cards in daily life.

As one of the pioneering banks in promoting digital payments in Vietnam, BIDV constantly strives to bring customers the most modern and advanced financial solutions. The event was an opportunity for banks to affirm their crucial role in accompanying the country's digital transformation process, while committing to support people and businesses in changing payment habits, contributing to the sustainable development of the digital economy.