SMEasy digital platform aims at providing comprehensive financial and non-financial service solutions for SMEs under a "one-stop-shop" model. This is the first digital platform in Vietnam developed by the bank that possesses outstanding features, user-friendly interface and personalized user experience, giving customers the best customer experience on Website and Mobile App.

With the motto "Easy Share - Easy Shine", SMEasy promises to make the SMEs’ governance and business easier and more efficient than ever. In particular, SMEasy personalizes user experience, specifically for women-led SMEs.

As a part of the technical support project "Development of small and medium enterprises" funded by ADB for BIDV, the launch of SMEasy digital platform marked an important milestone in the cooperation between ADB and BIDV in supporting SMEs in Vietnam. It also demonstrated the efforts of BIDV and ADB in optimizing the way to support SMEs with financial and non-financial solutions through a comprehensive digital platform.

Representatives of BIDV, ADB and partners at the launch of SMEasy digital platform in Hanoi

Addressing the ceremony, Mr. Andrew Jeffries - ADB Country Director in Vietnam, spoke highly of the partnership with BIDV to promote banking digitization, contributing to financial inclusion and green and sustainable development in Vietnam.

Mr. Le Ngoc Lam, Chief Executive Officer of BIDV, emphasized that the launch of SMEasy digital platform marked the bank’s new step towards fulfilling its commitment to accompany the development of small and medium enterprises (SMEs). This SME-specific digital platform is expected to become a strong push, increasing SMEs' internal resources and financial health, especially in the current economic recovery.

As one of the pioneering banks accompanying SMEs, with five consecutive years of being honoured as the Best SME Bank in Vietnam and the Best SME Bank in Southeast Asia 2022, BIDV aims to develop a sustainable ecosystem exclusively for SMEs. The launch of the SMEasy digital platform is one of the most awaited initiatives of the year.