High net worth individual (HNI) customers in Vietnam not only gain access to world-class financial solutions but also have opportunities to experience premium services that meet international standards.
Collaborating to Elevate Services to a Global Standard
Private banking service has long been established in many countries, but it is only started gaining attention in Vietnamese market in recent years. Vietnamese customers are almost only aware of services for priority customers, which are limited to VIP customer perks, have different privileges and care policies compared to mass customers. Meanwhile, services that provide solutions for expanding investments, asset management, and consulting services such as studying abroad, immigration, taxes, and inheritance are still quite lacking.
Recognizing the potential for implementation in Vietnam, and with an understanding and experience in serving HNI clients, in October 2021, BIDV launched an internationally standardized private banking business model, becoming the first state-owned commercial joint-stock bank to implement this service. By the end of 2023, BIDV made a significant leap by collaborating with Edmond de Rothschild Group, a leading global financial institution in private banking, to jointly offer HNI customers in Vietnam the opportunity to access world-class financial services.
One of Edmond de Rothschild's impressive statements: "We don't speculate about the future; we build the future," exemplifies how this group creates long-lasting value for customers, reflected in their innovative and unique products and services. Edmond de Rothschild can provide optimal investment solutions and a comprehensive lifestyle due to the diversity and richness in the business areas it engages in, from finance to gastronomy, hospitality, yachting, winemaking, and philanthropy. This also presents an opportunity for BIDV's private banking customers.
“Touching” Unique Experiences
Through the collaboration of these two leading financial institutions, HNI customers in Vietnam are not only provided with specialized financial solutions and global investment opportunities but also get to experience the services of the global elite. Most recently, the two institutions co-organized the event "The Taste of Time" to impart knowledge and perspectives on investing in the wine sector from Edmond de Rothschild Heritage, exclusively for BIDV Private Banking customers.
Mr. Alexis de La Palme – Chairman of Edmond de Rothschild Heritage guided honored guests through wine stories
In its investment activities, wine production is one of the sectors chosen by Edmond de Rothschild. They regard wine as an essential beverage, an integral part of life, necessary for businesspeople and families across Europe and around the world. Wine also acts as a cultural bridge, connecting different regions and peoples. The hundreds of hectares of vineyards invested by Edmond de Rothschild across four continents produce wines with distinctive flavors, simultaneously conveying the cultures of the regions where the grapes are cultivated and harvested.
BIDV – Edmond de Rothschild 's event
BIDV and Edmond de Rothschild invited customers to a memorable event in the ambiance of ancient wine cellars. At the event, BIDV Private Banking customers had all their senses awakened as they toured five capitals producing five premium wines from New Zealand, France, South Africa, Spain, and Argentina. Beyond just savoring the flavors or contemplating the preciousness of time through each glass of wine, the gathering was also an opportunity for guests to listen, learn, and explore investment opportunities in these priceless masterpieces - the quintessence crafted from the passage of time and the meticulous care of Edmond de Rothschild. This unique aspect of each experience is what BIDV brings to its customers. More than anyone else, BIDV and Edmond de Rothschild believe that an experience is not just about the senses or meetings but also about gaining knowledge, understanding, and opening up new horizons.
BIDV – Edmond de Rothschild 's event
